Tracking & Statistics
It is important that you know exactly how much traffic is coming in to your site and exactly where those visitors are going and what your visitors are interested in. On-page tracking can increase the conversion ratio of your website. Keeping an eye on your page statistics will also allow you, the client, to monitor progress of your SEO.
At Casson Media we use Google Analytics to monitor website traffic as we feel Analytics is the single most accurate tracking application available today. It makes sense to use Google to track pages as 99% of search traffic in South Africa comes from Google.
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