Monitor Googles Search Partners
So we all know that CTR (Click Through Rate) has a direct impact on quality score, therefor it is always a good idea to keep you CTR as high as possible. One overlooked area which is often a guilty party in low CTR is search partners located in the Google Search Network.
Who are Google’s Search Partners?
No-one really has the full list of Google’s search partners but we know that companies such as Amazon, Ebay, NY Times and AOL are part of this network. Google displays your ads in the search results on these partner sites and in most cases the position that your ad appears is different to that of Google.
This can sometimes result in your Ads not being easily visible and can lead to lower CTR.
How can I check my Search Partner statistics?
You can check to see if the CTR’s of Google’s search partners are performing well by looking under the segment option under campaign. You will see an option in the drop down for Top vs Side.
Once this section is located you can view the search partner stats. Sometimes you may get CTR’s of more than 1% in the search partners network, if this is the case then leave your campaign alone as it is likely not driving your CTR down. If your CTR is lower than 1% in this section then you have one of two choices:
- Increase your bid so that your keywords in the selected campaign allow your ads to show more on the top than the side
- Remove the option for your ads to show in the partner network.
How to Remove Search Partners?
If you are not getting very good results in the search partner network then it is a good idea to turn off this option. To do this you will need to go to your settings tab and locate the Network and Devices section. In this section you will need to make sure that the search partners option is deselected. Click save and you are all done.
Be sure to check back in a couple days to see if this new change has indeed increased your CTR . As I mentioned before, sometimes the Google search partners perform well so you will need to use your own discretion.